Canon
Head of Product and Design
2019 – 2021 · Sydney, NSW · eCommerce & Brand
Say 'Cheese' to Seamless Design: Crafting a Kodak Moment for Canon's UX
Through my role as an innovative and results-driven product manager, I successfully led a series of impactful projects that transformed the online presence of Canon, a renowned industry leader.
Working closely with a talented team, I spearheaded the development of three exceptional case studies that showcased my ability to create dynamic and engaging digital experiences. With a clear vision in mind, I set out to revolutionize Canon's landing pages by delivering premium scroll experiences, captivating narratives, and immersive visuals that captured the imagination of professionals and enthusiasts alike.
These efforts resulted in significantly higher user engagement and a distinct differentiation between Canon's flagship products and their competitors. By effectively translating the essence of each product into captivating designs, I successfully conveyed the quality, ambition, and innovation embodied by Canon's offerings. The positive feedback and testimonials received throughout these projects are a testament to my strategic thinking, meticulous planning, and skillful execution.
By bringing together my expertise in product management, collaboration, and creative problem-solving, I have proven my ability to deliver exceptional results and drive business growth.
CASE STUDIES
Landing Pages
Successfully led the EOS R5 landing page project, showcasing strong leadership and delivery skills in guiding the team to create a captivating and immersive experience for users.
Product Strategy
Explore the process of untangling complexity, prioritizing impact, and building a roadmap to bring the business and users closer than ever.
Product Design Sprints
From engaging collaboration to seamless integration of Canon's brand website and e-commerce site
ENDORSEMENTS
“I feel lucky enough had the pleasure of working with Edgar during my early career as a UX/UI designer in Canon Australia. Edgar is a true leader, mentor, and great manager! I always get inspired by his design thinking, the way he solves UX problems, and stakeholder management. Edgar’s always so passionate about product design, and it also inspired me as his team member to dive into the UX world, his always willing to answer my question, and involve me in UX workshops even though I am a junior designer at that time. I really appreciated his mentoring and he is one who keeps inspiring me in my UX career along the way! Thank you, Edgar!”
“I've worked with Edgar on two occasions and both times he has been an impressive design thinker and leader. He is a deep well of knowledge when it comes to user centered design, and applies that thinking to how he approaches problems both strategically and tactically. On top of that he loves to share his expertise across the businesses that he works within. I hope to work with him again in the future!”
“Edgar is a highly attuned individual and as such is skilful in navigating his way through a complex organisation. He is great at bringing to the fore the best UX toolkit to unlock problem solving and take stakeholders on the journey. Edgar has been an invaluable part of driving key projects and upskilling his team in all areas of UX. He is creative and strategic in equal measure.”
“Few people have the opportunity to report to a manager who is also a coach and mentor — but I did when I worked for Edgar. I had the pleasure of working with him for the past year at Canon Australia, collaborating on a number of projects during that time. Edgar brought to Canon a design process that is collaborative and fun, we will continue to use this process well into the future (thanks Edgar). The process kept stakeholders informed and ensured everyone was aligned — even people who were initially on completely different pages. He made sure our morning stand up meetings were always fun with either a joke or a sing-along! Any employee would be lucky to have Edgar as a manager.”