Portfolio
19 case studies across 7 companies spanning mobile, web, service design and CX
19 case studies · 7 companies · 10 years
MUST READ
Strategic Research
Transforming market approach through user research and design thinking, how I created distinct buyer and seller personas, to enable the identification of unique business opportunities in a saturated marketplace.
Product Strategy
Explore the process of untangling complexity, prioritizing impact, and building a roadmap to bring the business and users closer than ever.
Product Design Sprints
From engaging collaboration to seamless integration of Canon's brand website and e-commerce site
LATEST
Thoughtful Visual Design
Dramatically evolved CarExpert's homepage look and feel, smartly leveraging existing visuals for palpable enhancements while curbing development costs.
Conversion Rate Optimisation
Discover the UX overhaul that boosted CarExpert's conversions by 18.88%—a strategic leap in automotive digital innovation.
Strategic Design
Elevating CarExpert with strategic design, I transformed user insights into a visionary product roadmap that redefined our market approach.
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