CarExpert
Head of Product Design
2023 – 2024 · Sydney, NSW · Marketplace
Fast, Furious, and User-Focused: Designing CarExpert's Road to Revolution.

At CarExpert, my role transcended traditional design boundaries, driving significant business achievements while nurturing a culture of innovation and collaboration. My leadership in strategic design overhauls, such as the homepage redesign for enhanced user navigation, the conversion-boosting update to our buy page, and the comprehensive reimagining of the customer journey, resulted in a marked uplift in business metrics, most notably an 18.88% increase in conversions. These initiatives not only solidified CarExpert's position in the digital automotive space but also set new benchmarks for industry excellence. Beyond these measurable successes, I contributed to fostering a team environment that values creativity, teamwork, and a relentless pursuit of excellence. This dual impact—elevating CarExpert's business performance while promoting a positive and dynamic team culture—underscores my comprehensive approach to design leadership, where innovative solutions and a vibrant workplace go hand in hand. My journey at CarExpert is a testament to the power of strategic design in driving business outcomes and the importance of a supportive and inspired team in achieving those goals.
CASE STUDIES
Strategic Design
Elevating CarExpert with strategic design, I transformed user insights into a visionary product roadmap that redefined our market approach.
Conversion Rate Optimisation
Discover the UX overhaul that boosted CarExpert's conversions by 18.88%—a strategic leap in automotive digital innovation.
Thoughtful Visual Design
Dramatically evolved CarExpert's homepage look and feel, smartly leveraging existing visuals for palpable enhancements while curbing development costs.
ENDORSEMENTS
“Edgar is one of the very few UX & design leaders that can think commercially while also balancing user-centricity. He always has something valuable to bring to a discussion and often "that something" can change the way the supporting team were thinking about solution design or even the problem itself. He's also a master at juggling. High growth businesses aren't easy, yet he managed to stay ahead of moving goal posts constantly bringing alignment and sanity in chaotic times. Its needless to say he's mastered the art and craft of UX and all the sub-disciplines like UI/product design. Edgar is a bank of knowledge and experience, and any business would be incredibly lucky to have him onboard. His contributions at CarExpert were world class, what he achieved with a small team and the products that were shipped as a result of that — are a standard apart. And lastly, as a bonus, he also has a great sense of humour and brings massively positive vibes to any workplace.”
“I've had the privilege of collaborating with Edgar as Head of Product Design, where his leadership and innovative approach have profoundly impacted our projects. What I noticed about my time working with Edgar, besides his exceptional talent in product design, was his commitment to making the design process as inclusive and collaborative as possible. In my experience working with Edgar on a major feature project last year, he was instrumental in bridging the gap between the product design and development teams. I like how his method of encouraging feedback from all stakeholders ensured that every voice was heard and valued. His inclusive approach made me, as a Software Engineer, feel genuinely part of the creative process. That project involved engineers and stakeholders all over Australia, and Edgar led the ‘fat marker’ sessions and meetings in a way that complimented our remote collaboration. Not all of my ideas from those sessions made it to production, but I always understood why decisions were made because Edgar took the time to step through his design process. By involving me in those design sessions, I could understand the context of work needed in dev, which supported my ability to make technical decisions. Moreover, Edgar's ability to maintain a professional design process, adhering to the highest standards while fostering an environment where creative exploration is encouraged, is remarkable. His leadership ensured that our team could experiment and innovate, pushing the boundaries of what we thought possible, all within a structured framework that aligned us with our project goals. Edgar's influence extends beyond design; he has been a popular and influential piece of our company culture at CarExpert. We could rely on his positive and funny contributions in meetings and the company's #general slack channel.”