Carsguide
UX Design & Research Manager
2019 – 2019 · Sydney, NSW · Classifieds
Unleashing the horsepower of exceptional design for a smoother ride.
During my tenure at Carsguide and Autotrader, I made a significant impact by implementing Lean UX Design methodologies and establishing a robust Design System. These initiatives resulted in improved user experience, enhanced consistency, and drove business success.
By applying the Lean UX Design (Kanban) process, I transformed initial use cases into polished designs, resulting in purpose-driven and visually appealing solutions. The implementation of a comprehensive Design System addressed historical issues of inconsistencies and inefficiencies, providing a solid foundation for streamlined workflows and a cohesive user experience.
Additionally, my leadership in a research project uncovered untapped revenue opportunities within the car-buying lifecycle, making strategic decisions that positively impacted the bottom line.
These accomplishments have left a lasting positive impact on user experience, brand consistency, and overall business success at Carsguide and Autotrader. I am proud of these achievements and excited to leverage my expertise in UX design for future endeavors.
CASE STUDIES
Strategic Research
Transforming market approach through user research and design thinking, how I created distinct buyer and seller personas, to enable the identification of unique business opportunities in a saturated marketplace.
Lean UX Design (Kanban)
Transforming Carsguide's design operations with a tailored iterative design thinking strategy, yielding substantial advancements in SEO, page views, and user-centricity.
Design System v2.0
Improving company-wide efficiency and reducing chaos by with a meticulous file structure supported by OOP principles.
ENDORSEMENTS
“Edgar is true UX expert. The level of thinking he was able to bring to the Carsguide / Autotrader teams was astonishing. He developed a robust @Design System and brought well needed structure. He's passionate about his field and his enthusiasm for UX is infectious. As his manager, I enjoyed every interaction with him. I would hire him again in a heartbeat.”
“Edgar took a bunch of skeptical bystanders (myself included) and walked us through the Lean UX Design process from use cases to completed designs. The final product when implemented was a significant improvement for the user and a commercial success for the business. His enthusiasm and team spirit made the whole process…fun. Edgar has set our benchmark for how future projects are conceived and delivered.”