Sweat
UX and Design Manager
2017 – 2019 · Adelaide, SA · Fitness App
From Sweaty Design to Sweating in Style!
Under my leadership, the Sweat app underwent a transformation that not only improved its design but also its overall user experience. As the lead in design and development, I helped transition the company to an integrated User-Centered Design and Development Agile process. This new approach led to significant stability and predictability in operations, culminating in Sweat being awarded "App of the Year" in 2018. Furthermore, our work had a significant impact on the Apple TV and Apple Watch roadmap, showcasing our team's capacity to influence industry standards.
CASE STUDIES
Personas
Unraveling the process of how I led Sweat's persona evolution, from vague demographics to powerful insights that shaped business strategies.
Product Roadmap (S)
See how Sweat utilized a customer-centric approach, involving developers and SMEs, to optimize roadmap decisions and align them with business goals.
Design Sprints
Embracing Lean UX principles, I facilitated collaborative design sessions, usability tests, and crafted high-fidelity design assets for seamless development.
ENDORSEMENTS
“I had the pleasure of working closely with Ed while at Sweat, on a number of different projects. He is a highly motivated, creative, and skilled UX and Product leader, who is incredibly passionate about his field. Ed has a vast amount of knowledge and experience in analysing user behaviour and trends. He has the ability to formulate strategic and considered approaches for improving the user's experience, or any other user journey objective. I would always recommend Ed to anyone who is looking for an experienced leader in the UX field, who is truly passionate about the end-user.”
“Edgar is a selfless leader who genuinely cares about the team, the product he's working to create and the audience it's for. A key strength he has is keeping others motivated in achieving their own goals and exceeding expectations. I was fortunate enough to be apart of UX workshops Edgar had facilitated internally with other designers, developers, leads of other departments and stakeholders. I found these greatly beneficial and to be real building blocks in my career growth. Eventually, being able to progress to a point where I was able to run similar workshops at companies afterwards due to his guidance, mentorship and the example he set.”